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The rise in e-commerce has made trucking an increasingly vital industry. Despite 21st century technological advancements that have boosted the industry, it’s still run mainly by small businesses and independent truckers — meaning it’s fragmented and often operating on outdated financial platforms. Truckers are feeling the pain of high costs of fuel and antiquated payments systems, leading to lower driver retention.
San Francisco-based startup AtoB used these pain points as a jumping off point for the company’s business model. AtoB’s integrated financial platform is like Stripe for transportation, says Harshita Arora, co-founder of AtoB. The startup’s core product is a fuel card for truckers that provides them with fuel discounts, card security and an embedded fuel management software. The company has since expanded to provide truckers with instant payroll services, and is now targeting next-gen fleets (think rental car companies like Kyte) that need better back-end financial systems t..